Instagram

Stofnun

Instagram is a widely used social media platform in Iceland, with 203.1 thousand users in early 2024, representing 53.9% of the total population and 63.9% of the eligible audience (aged 13 and above). It plays a significant role in Icelandic media and culture, influencing areas such as tourism and serving as a platform for local influencers and businesses. The platform, originally launched as Burbn in 2010 before being renamed Instagram, allows users to share photos and videos.

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